(Perfume house)
Create an astrological brand through olfaction.
Find a connection between these two opposing universes.
Reach high-standard imagery to support the quality of the product.
We achieved the outcome by dividing the astrological map into four segments.
Earth, water, wind and fire. From this creative base, we created an all creative language to match this idea.
We utilized colors, shapes, vintage references and antique maps.
(Perfume House)
Strategy
Branding
Product design
Web design
Photography
Film
Thanks to Alexia & Elisabeth, I was able to discover a new universe of astrological meaning.
A new door that opened a million creative possibilities.
Olfactif Paris is a candle brand offering twelve delicate and precises fragances in four designs.
The core of brand is based on astrology that permeates the identity.
THE CHALLENGE
THE OUTCOME
Brand visual expression
Obviously, the branding naturally came in shades of blue.
From the proper colors to the photography to create an hommotetic effect.
Elegant Ogg font to lay down on paper and give that authentic look.
12 signs, 4 elements.
Instead of producing simple glass candles, we wanted to take the brand a step further by offering the candle as an object of desire.
12 signs, 4 elements.
Instead of producing simple glass candles, we wanted to take the brand a step further by offering the candle as an object of desire.
An up-pointing triangle to representent fire. A down-pointing triangle to represent water.
A square to represent earth. A circle to represent air.
An up-pointing triangle to representent fire. A down-pointing triangle to represent water.
A square to represent earth. A circle to represent air.
There is a personalized astrological theme that's hidden in the candle that you can find within the wax as it melts.
There is a personalized astrological theme that's hidden in the candle that you can find within the wax as it melts.
When it comes high quality products, photography helps to showcase the brand's identity through different creative images. As a premium brand, with premium products. It’s important that it supports that same high level of quality throughout the branding images.
When it comes high quality products, photography helps to showcase the brand's identity through different creative images. As a premium brand, with premium products. It’s important that it supports that same high level of quality throughout the branding images.
It gives us the opportunity to
add a touch of magic to the brand.
To give a poetic look and trying
to create moving emotions.
It gives us the opportunity to
add a touch of magic to the brand.
To give a poetic look and trying
to create moving emotions.
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