Olfactif
(Perfume house)
THE CHALLENGE
Create an astrological brand through olfaction.
Find a connection between these two opposing universes.
Reach high-standard imagery to support the quality of the product.
THE OUTCOME
We achieved the outcome by dividing the astrological map into four segments.
Earth, water, wind and fire. From this creative base, we created an all creative language to match this idea.
We utilized colors, shapes, vintage references and antique maps.
Olfactif
(Perfume House)
Strategy
Branding
Product design
Web design
Photography
Film
Thanks to Alexia & Elisabeth, I was able to discover a new universe of astrological meaning.
A new door that opened a million creative possibilities.
Olfactif Paris is a candle brand offering twelve delicate and precises fragances in four designs.
The core of brand is based on astrology that permeates the identity.
THE CHALLENGE
THE OUTCOME
Brand visual expression
Obviously, the branding naturally came in shades of blue.
From the proper colors to the photography to create an hommotetic effect.
Elegant Ogg font to lay down on paper and give that authentic look.
Shapes
12 signs, 4 elements.
Instead of producing simple glass candles, we wanted to take the brand a step further by offering the candle as an object of desire.
Shapes
12 signs, 4 elements.
Instead of producing simple glass candles, we wanted to take the brand a step further by offering the candle as an object of desire.
Signification
An up-pointing triangle to representent fire. A down-pointing triangle to represent water.
A square to represent earth. A circle to represent air.
Signification
An up-pointing triangle to representent fire. A down-pointing triangle to represent water.
A square to represent earth. A circle to represent air.
That's great, but what about personalization?
There is a personalized astrological theme that's hidden in the candle that you can find within the wax as it melts.
That's great, but what about personalization?
There is a personalized astrological theme that's hidden in the candle that you can find within the wax as it melts.
Photography
When it comes high quality products, photography helps to showcase the brand's identity through different creative images. As a premium brand, with premium products. It’s important that it supports that same high level of quality throughout the branding images.
Photography
When it comes high quality products, photography helps to showcase the brand's identity through different creative images. As a premium brand, with premium products. It’s important that it supports that same high level of quality throughout the branding images.
Telling stories through images
It gives us the opportunity to
add a touch of magic to the brand.
To give a poetic look and trying
to create moving emotions.
Telling stories through images
It gives us the opportunity to
add a touch of magic to the brand.
To give a poetic look and trying
to create moving emotions.
