Maison Kosane
(SKINCARE HOUSE)
THE CHALLENGE
For too long, the world of skincare had been defined by exaggerated promises and suspect chemicals. After gathering a team of health and skincare experts, we set out together to challenge the industry. That meant going back to basics.
THE OUTCOME
Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most-essential, natural active ingredients.
Maison Kosane
(Skincare House)
Art direction
Brand identity
Thanks to the founders Emma et Elias, I had the opportunity develop the brand identityfor this new korean house.
THE CHALLENGE
THE OUTCOME
Brand visual expression
When it comes to storytelling, photography or packaging, we had to have the same approach.
We decided to cut out anything unnecessary as much as possible and focused only on what was essential. That means having simple yet expressive layouts.
To represent the core of the product; texture, ingredients and efficiency.
No fakes promises, nothing extra. Staying true to the philosophy of simplicity and transparency, we intended to remain uncompromising in
our mission to offer consumers a premium natural skincare alternative.
Fonts
From inspiration to realization.
We wanted to get as close as possible to an apothecary language. Something that will instantly give a scientific feel to support the branding.
Fonts
From inspiration to realization.
We wanted to get as close as possible to an apothecary language. Something that will instantly give a scientific feel to support the branding.
Woman
?
Woman
?
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Fonts
From inspiration to realization.
We wanted to get as close as possi
Fonts
From inspiration to realization.
We wanted to get as close as possi
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Dots as immediate recognition of the week.
The packaging was designed with simple dots to represent the week, making them easy to be found in the morning.
Fonts
From inspiration to realization.
We wanted to get as close as possible to an apothecary language. Something that will instantly give a scientific feel to support the branding.
Fonts
From inspiration to realization.
We wanted to get as close as possible to an apothecary language. Something that will instantly give a scientific feel to support the branding.