Domaine Dastelle
French wine house
The challenge
Create a branding that reflects the modernity of the grape variety.
The outcome
An minimalistic approach without taking of the elegancy of the sector
Domaine Dastelle
(French Wine House)
Branding
Strategy
Web design
Print
Photography
Film
French wine is not only one of the greatest true cliché but also one of the proudest assets french peoples have.
It takes time, passions, fails, tests to produce all the subtle and exquisite flavors. It's about trusting a creative process.
Without loosing that forever legacy, we needed to create a brand identity that will talk to a new generation of people.
THE CHALLENGE
THE OUTCOME
French heritage
« Le Bon Grain » is a new vision of French wine with a modern aesthetic approach.
New bottle, new packaging, new photography and website.
Its a small parcel of land that accompanied people's best occasions.
Humans.
As the world keeps moving faster and faster, with more digital screens everywhere, we sometimes loose the human contact. In the vineyards, people are the center of everything to produce the best of the French heritage.
Humans.
As the world keeps moving faster and faster, with more digital screens everywhere, we sometimes loose the human contact. In the vineyards, people are the center of everything to produce the best of the French heritage.
Earth.
Earth can be hard on humans.
We can prepare as much as we can, do everything in order: It will have the power to say wether it will be a good year or not.
We have to listen, so it can give the greatest gift of all time.
Earth.
Earth can be hard on humans.
We can prepare as much as we can, do everything in order: It will have the power to say wether it will be a good year or not.
We have to listen, so it can give the greatest gift of all time.
The packaging
The bottle has to tell a story. In this case, we focused on the hours of the day.
The one you serve yourself a glass of wine. The later the hour, the blurrier the visual on the bottle gets.
The packaging
The bottle has to tell a story. In this case, we focused on the hours of the day.
The one you serve yourself a glass of wine. The later the hour, the blurrier the visual on the bottle gets.
