Top Etsy Keyword Searches: Find What Sells!

Nov 2, 2025 by SLV Team 44 views

Hey guys! If you're looking to boost your Etsy game, you've come to the right place. Understanding top Etsy keyword searches is crucial for getting your amazing products seen by the right customers. Let's dive into how you can find those golden keywords and use them to drive more traffic and sales to your Etsy shop. Trust me, it's easier than you think, and the rewards are totally worth it!

Why Etsy Keyword Research Matters

So, why bother with Etsy keyword research? Think of it this way: Etsy is a massive marketplace, and without the right keywords, your products are like hidden treasures buried deep underground. No one will find them! Keywords are the words and phrases that customers type into the Etsy search bar when they're looking for something specific. By using the right keywords in your product titles, descriptions, and tags, you're essentially telling Etsy's search algorithm, "Hey, my product is exactly what this customer is looking for!"

Here’s a breakdown of why it’s so important:

Increased Visibility: Using relevant keywords helps your products rank higher in Etsy search results, making them more visible to potential buyers.
Targeted Traffic: The right keywords attract customers who are actively searching for products like yours. This means higher conversion rates and more sales.
Competitive Edge: By identifying and targeting high-volume, low-competition keywords, you can stand out from the crowd and capture a larger share of the market.
Understanding Trends: Keyword research can also help you identify emerging trends and popular product categories, allowing you to adapt your offerings to meet customer demand.
Improved SEO: Effective keyword usage improves your shop's overall SEO (Search Engine Optimization), making it more appealing to both Etsy's algorithm and external search engines like Google.

In short, mastering Etsy keyword research is like unlocking a secret weapon for your shop. It empowers you to connect with your target audience, boost your sales, and grow your business. So, let's get started and uncover those winning keywords!

How to Find Top Etsy Keywords

Okay, so you're convinced that Etsy keyword research is important. Great! Now, let's get into the nitty-gritty of how to find those top keywords. There are several methods and tools you can use, and I'm going to walk you through some of the most effective ones. Get ready to become a keyword ninja!

1. Etsy's Search Bar

Believe it or not, Etsy's own search bar is a goldmine of keyword ideas. Start by typing in a broad term related to your product, and pay attention to the suggestions that Etsy provides. These suggestions are based on what people are actually searching for on the platform, so they're incredibly valuable.

Here's how to use it:

Start Broad: Type in a general term related to your product. For example, if you sell handmade jewelry, start with "necklace."
Observe Suggestions: As you type, Etsy will generate a list of suggested keywords. These are popular searches that other users have made.
Explore Variations: Try different variations of your initial keyword to see what other suggestions pop up. For example, try "silver necklace," "beaded necklace," or "personalized necklace."
Note Long-Tail Keywords: Pay attention to longer, more specific phrases. These are called long-tail keywords, and they often have less competition.

2. Etsy's Category Pages

Another great way to discover popular Etsy keywords is to explore Etsy's category pages. Browse through the categories and subcategories that are relevant to your products, and take note of the terms and phrases that are used to describe the items.

Here's how to use it:

Navigate to Relevant Categories: Start by navigating to the main category that your product belongs to. For example, if you sell handmade soap, go to the "Bath & Beauty" category.
Explore Subcategories: Drill down into the subcategories to find more specific terms. For example, within the "Bath & Beauty" category, you might find subcategories like "Soaps," "Bath Bombs," and "Body Scrubs."
Analyze Product Listings: Look at the titles and descriptions of the top-selling products in each subcategory. What keywords are they using?
Note Category-Specific Terms: Pay attention to any terms that are specific to the category or subcategory. These are often highly relevant keywords that you should consider using.

3. EtsyHunt

EtsyHunt is a great tool for Etsy keyword research. This tool is very simple and easy to use, it helps you find trending keywords. It also provides sales estimates.

4. Google Keyword Planner

While it's designed for Google Ads, the Google Keyword Planner can also be a valuable tool for Etsy keyword research. It allows you to research keywords related to your products and see how much search volume they get on Google. This can give you insights into the overall popularity of different keywords.

Here's how to use it:

Access the Keyword Planner: You'll need a Google Ads account to access the Keyword Planner. If you don't have one, you can create one for free.
Enter Your Keywords: Type in a few keywords related to your products. For example, if you sell handmade candles, enter keywords like "candles," "soy candles," and "scented candles."
Analyze the Results: The Keyword Planner will show you the average monthly search volume for each keyword, as well as other related keywords. Look for keywords with high search volume and low competition.
Filter by Location: You can also filter the results by location to see how popular different keywords are in specific countries or regions.

5. Marmalead

Marmalead is a dedicated Etsy keyword research tool that offers a range of features to help you find the best keywords for your products. It provides data on search volume, competition, and trending keywords, as well as tools to analyze your competitors' listings.

Here's how to use it:

Enter Your Keywords: Start by entering a few keywords related to your products. Marmalead will generate a list of related keywords and provide data on their search volume, competition, and seasonality.
Analyze the Data: Use the data to identify keywords with high search volume and low competition. These are the keywords that are most likely to drive traffic to your shop.
Explore the Storm Tool: Marmalead's Storm tool allows you to brainstorm new keyword ideas by entering a seed keyword and generating a list of related terms.
Spy on Competitors: Use Marmalead to analyze your competitors' listings and see what keywords they're using. This can give you insights into their strategies and help you identify opportunities to improve your own listings.

Optimizing Your Etsy Listings with Keywords

Alright, you've got your list of top Etsy keywords. Now what? It's time to put those keywords to work and optimize your Etsy listings. This involves strategically incorporating your keywords into your product titles, descriptions, and tags to improve your search ranking and attract more customers. Let's get optimizing!

1. Product Titles

Your product titles are one of the most important places to use your keywords. They're the first thing that potential customers see when they're browsing search results, so they need to be clear, concise, and compelling.

Here's how to optimize your product titles:

Include Your Main Keyword: Make sure to include your main keyword in the title, preferably at the beginning.
Add Descriptive Details: Include descriptive details that help customers understand what your product is. For example, if you're selling a handmade necklace, include details like the materials used, the size, and the style.
Keep it Concise: Keep your titles concise and easy to read. Aim for a length of around 60-80 characters.
Use Variations: Use variations of your keywords to target different searches. For example, if your main keyword is "handmade necklace," you could also use variations like "unique necklace," "silver necklace," or "personalized necklace."

2. Product Descriptions

Your product descriptions are your chance to provide more detailed information about your products and persuade customers to buy. Use this space to elaborate on the features, benefits, and unique selling points of your products.

Here's how to optimize your product descriptions:

Include Your Main Keyword: Include your main keyword in the description, but don't stuff it in unnaturally. Aim for a natural and conversational tone.
Highlight Key Features and Benefits: Highlight the key features and benefits of your product. What makes it special? Why should customers buy it?
Use Bullet Points: Use bullet points to make the description easier to read and scan.
Add Long-Tail Keywords: Incorporate long-tail keywords to target more specific searches. For example, if you're selling a handmade candle, you could use long-tail keywords like "lavender scented soy candle" or "relaxing aromatherapy candle."
Include Relevant Tags: Include a list of relevant tags at the end of your description. These tags will help Etsy's search algorithm understand what your product is and match it with relevant searches.

3. Product Tags

Product tags are another important place to use your keywords. These tags are hidden from customers, but they're used by Etsy's search algorithm to determine what your product is and match it with relevant searches.

Here's how to optimize your product tags:

Use All 13 Tags: Etsy allows you to use up to 13 tags per listing, so make sure to use all of them.
Include a Variety of Keywords: Include a variety of keywords, including your main keyword, long-tail keywords, and related terms.
Use Synonyms: Use synonyms to target different searches. For example, if you're selling a handmade bag, you could use tags like "purse," "tote," and "handbag."
Consider Seasonality: Consider seasonality when choosing your tags. For example, if you're selling Christmas ornaments, include tags like "Christmas ornament," "holiday decor," and "tree decoration."

Monitoring and Adjusting Your Keywords

Okay, you've done your Etsy keyword research, optimized your listings, and now you're ready to sit back and watch the sales roll in, right? Well, not quite. Keyword research is an ongoing process, and it's important to monitor your results and adjust your keywords as needed. Trends change, search volumes fluctuate, and new competitors emerge, so you need to stay on top of your game to maintain your search ranking and drive traffic to your shop.

Here are some tips for monitoring and adjusting your keywords:

Track Your Performance: Use Etsy's stats tool to track your shop's performance. Pay attention to your traffic, conversion rate, and search ranking for different keywords.
Analyze Your Competitors: Keep an eye on your competitors and see what keywords they're using. Are they outranking you for certain keywords? If so, you may need to adjust your strategy.
Stay Updated on Trends: Stay updated on the latest trends and adjust your keywords accordingly. What's popular right now? What are people searching for?
Experiment with New Keywords: Don't be afraid to experiment with new keywords. Try out different variations and see what works best.
Use A/B Testing: Use A/B testing to compare the performance of different keywords. Create two versions of your listing with different keywords and see which one performs better.

By continuously monitoring and adjusting your keywords, you can ensure that your listings are always optimized for search and that you're attracting the right customers to your shop. So, keep learning, keep experimenting, and keep growing your Etsy business!

Alright guys, that's a wrap on Etsy keyword research! I hope you found this guide helpful and that you're ready to start optimizing your listings and driving more traffic to your shop. Remember, keyword research is an ongoing process, so keep learning, keep experimenting, and keep growing your Etsy business. You got this!