Remote Account Based Marketing Manager Job At Learnlight

Hey there, future Account Based Marketing (ABM) Manager! 👋 Are you a marketing guru with a passion for crafting targeted campaigns and driving revenue growth? Learnlight is on the lookout for a talented and experienced Account Based Marketing Manager to join our dynamic team, and guess what? It's a remote position! 🎉 This is an awesome opportunity to make a real impact on a global scale. We're talking about working with a company that's leading the way in language training and cultural skills development. If you're ready to dive into the world of ABM and help us connect with key accounts, then keep reading! We are looking for someone like you!

What Does an Account Based Marketing Manager Do, Exactly?

So, what does this role actually entail? As an Account Based Marketing Manager at Learnlight, you'll be the architect of our ABM strategies. You'll be working with the Sales team to identify, research, and understand our target accounts, and then create and execute personalized marketing campaigns to engage these accounts and drive them through the sales funnel. This means you'll be involved in everything from developing targeted content and messaging to planning and executing marketing programs and tracking their success. We believe that Account Based Marketing is an approach that helps sales and marketing teams come together to help generate a specific set of customer accounts. This collaboration helps target and engage a specific audience with relevant content. You'll also be responsible for measuring and analyzing the performance of your campaigns and using the insights you gain to optimize your strategies. This role is all about building relationships, understanding customer needs, and driving revenue growth. You'll be working on various projects, and you will be working closely with other teams. It's an opportunity to showcase your creativity and strategic thinking! Are you excited? If you enjoy creating targeted marketing campaigns, then you might just be the person we are looking for!

We focus on the customer journey, therefore, we make sure we have a deep understanding of our customers. This will enable us to deliver personalized experiences. As the Account Based Marketing Manager, you are expected to know everything. Well, not everything, but a lot! You need to know the customer, understand how to reach them, and create and execute targeted marketing campaigns. How awesome is that? With the help of the Sales team, you are expected to come up with ideas. And after that, you are in charge of executing all of these ideas, which is super cool!

Key Responsibilities of an ABM Manager

Okay, so what will your day-to-day look like? As the Account Based Marketing Manager at Learnlight, you'll be juggling a variety of responsibilities. Here's a sneak peek:

• Account Identification and Research: You'll be working with the sales team to pinpoint target accounts and conduct in-depth research to understand their needs, challenges, and buying behaviors. This includes building an understanding of the key players and decision-makers within these accounts.
• Strategy Development: You'll be the mastermind behind our ABM strategies, crafting tailored plans that align with our overall marketing and sales goals.
• Campaign Creation and Execution: You'll be hands-on in developing and executing targeted marketing campaigns, which could include anything from personalized email sequences and content offers to events and webinars.
• Content Creation: You will not do the writing yourself, but you will give guidelines on the kind of content that needs to be generated. You'll be responsible for creating content that addresses the unique needs of your target accounts, including blog posts, case studies, and other assets.
• Performance Analysis and Optimization: You'll be monitoring and analyzing the performance of your campaigns, using data to identify areas for improvement and optimize your strategies for maximum impact. This includes generating reports and sharing your findings.
• Collaboration: You will work closely with the sales team and other marketing team members. You need to be a team player. You will need to be great at communicating!

What We're Looking For in an Account Based Marketing Manager

So, what skills and experience do you need to succeed in this role? Here's what we're looking for:

• Experience: We're looking for someone with at least 3-5 years of experience in marketing, with a focus on Account Based Marketing.
• ABM Expertise: You should have a solid understanding of ABM principles, strategies, and best practices, with a proven track record of developing and executing successful ABM campaigns.
• Analytical Skills: You need to be a data-driven marketer who can analyze campaign performance, identify trends, and make data-backed recommendations for improvement.
• Communication Skills: Excellent communication and collaboration skills are a must, as you'll be working closely with sales, marketing, and other teams. You need to be able to talk about your ideas and explain what you think needs to be done.
• Content Marketing Knowledge: A strong understanding of content marketing is important, as you'll be creating a lot of personalized content.
• Tech Savvy: You should be familiar with marketing automation tools, CRM systems, and other marketing technologies. Having this skill will help you manage your projects.

Why Work at Learnlight?

Learnlight isn't just a company; we're a community. We're passionate about language training and cultural skills development. When you join our team, you'll be part of a company that values innovation, collaboration, and continuous learning. We offer a remote-friendly work environment, competitive salaries, and great benefits. This is a chance to grow your career and make a real impact on a global scale. We are looking for someone with a passion for helping others. You can do that by creating personalized campaigns for our customers!

How to Apply

If you're excited about this opportunity, we encourage you to apply! Just send your resume and a cover letter to our career site. In your cover letter, tell us why you're the perfect fit for this role and what excites you about working at Learnlight. We can't wait to hear from you! So what are you waiting for? Apply now!

We know it takes time, but this will be worth it! This is a great opportunity. We are looking for someone who loves to be challenged and has a positive attitude. So if you think you are the person we are looking for, send us your resume and a cover letter! We are waiting! Don't miss out on this awesome opportunity to join a great company and help change the world one step at a time!