Craftsman Tools At Sears: Still A Thing?

Hey guys! Did you know that Craftsman tools are still being sold at Sears? Yeah, I know, it might sound surprising, given all the changes Sears has gone through, but it's true! Let's dive into this and see what's going on.

The Enduring Legacy of Craftsman

When you think about Craftsman tools, what comes to mind? For many of us, it's a legacy brand synonymous with quality, durability, and the quintessential American DIY spirit. For generations, Craftsman has been a staple in workshops and garages across the country, known for its reliable hand tools, power tools, and tool storage solutions. The brand's reputation was built on a foundation of providing dependable tools at a reasonable price, making it a favorite among both professionals and hobbyists alike.

Craftsman's history is deeply intertwined with that of Sears, Roebuck & Co. For decades, Sears was the exclusive retailer of Craftsman products, and the brand's success was largely attributed to its presence in Sears stores nationwide. The iconic Craftsman logo became a familiar sight in Sears catalogs and store aisles, symbolizing the retailer's commitment to quality and value. This close relationship between Craftsman and Sears played a crucial role in establishing Craftsman as a household name and a trusted brand in the tool industry.

The brand's appeal extends beyond just functionality. Craftsman tools have a certain nostalgia attached to them, evoking memories of fathers and grandfathers working on projects in their workshops. This emotional connection has helped Craftsman maintain a loyal customer base over the years, even as the retail landscape has evolved and competition has intensified. The brand's enduring legacy is a testament to its commitment to quality, its understanding of the needs of its customers, and its ability to adapt to changing market dynamics. Today, even with Sears' changing landscape, Craftsman continues to hold a significant place in the hearts and minds of tool enthusiasts.

Sears' Transformation and Craftsman's Journey

Now, let's talk about Sears. The retail giant has undergone a massive transformation in recent years, facing numerous challenges and adapting to the evolving retail landscape. With the rise of e-commerce and changing consumer preferences, Sears has had to navigate a complex and competitive market. This transformation has inevitably impacted many of the brands that were once exclusive to Sears, including Craftsman.

The biggest change came in 2017 when Sears Holdings Corporation sold the Craftsman brand to Stanley Black & Decker. This was a significant moment in the history of both Sears and Craftsman, marking the end of an era of exclusive partnership. Stanley Black & Decker, a global leader in the tool industry, acquired Craftsman for $900 million, with plans to expand the brand's reach and distribution channels. This acquisition allowed Craftsman to be sold at other retailers, breaking its long-standing exclusivity with Sears.

Despite the sale, Sears retained certain rights to sell Craftsman products, which is why you can still find them in some Sears stores today. However, the selection and availability may vary significantly from what was once offered. The relationship between Sears and Craftsman is now more of a licensing agreement, allowing Sears to continue selling Craftsman tools while Stanley Black & Decker focuses on growing the brand through various channels. This arrangement presents both opportunities and challenges for both companies as they navigate the changing retail environment.

Craftsman Today: Where Can You Find Them?

So, where can you actually find Craftsman tools these days? Well, the good news is that they're more accessible than ever! Since Stanley Black & Decker took over, Craftsman tools have expanded their presence beyond Sears. You can now find them at a variety of retailers, both online and in brick-and-mortar stores. This wider distribution network has made it easier for consumers to purchase Craftsman tools, no matter where they are located.

One of the major retailers carrying Craftsman is Lowe's. In a significant move, Lowe's became a key partner for Craftsman, offering a wide range of the brand's products in its stores and online. This partnership has been instrumental in Craftsman's resurgence, providing a strong platform for growth and visibility. You can find everything from hand tools and power tools to tool storage solutions at Lowe's, making it a one-stop-shop for Craftsman enthusiasts.

Of course, you can still find Craftsman tools at Sears, albeit in a more limited selection compared to the past. Sears continues to offer a range of Craftsman products, but the focus has shifted as Stanley Black & Decker expands the brand's presence elsewhere. In addition to Lowe's and Sears, you can also find Craftsman tools at other retailers, including Amazon and various online marketplaces. This multi-channel distribution strategy has helped Craftsman reach a broader audience and cater to different customer preferences.

Why This Matters to Tool Enthusiasts

Why should tool enthusiasts care about all this? Well, the fact that Craftsman is still around and kicking, even with all the retail shake-ups, is pretty significant. It speaks to the brand's enduring appeal and the quality of its products. For those who've grown up with Craftsman, knowing they can still get their hands on these tools is reassuring. It's like a familiar friend in a changing world.

The expanded availability of Craftsman tools is also a big win for consumers. With more retailers carrying the brand, there's increased competition, which can lead to better prices and more options. Whether you're a seasoned professional or a weekend DIYer, having access to a wide range of Craftsman tools means you can find the right tools for your needs at a competitive price. Plus, the convenience of being able to purchase Craftsman tools at multiple locations makes it easier to stock up or replace worn-out tools.

Moreover, the continued presence of Craftsman underscores the importance of brand heritage and legacy in the tool industry. Craftsman has built a reputation for quality and reliability over the years, and that reputation continues to resonate with customers today. The brand's ability to adapt to changing market dynamics while maintaining its core values is a testament to its strength and resilience. For tool enthusiasts, this means that they can continue to trust Craftsman tools for their projects, knowing that they're investing in a brand with a long history of excellence.

Final Thoughts

So, yeah, Craftsman tools are still a thing, and they're more accessible than ever! Whether you're hitting up Lowe's, browsing online, or even popping into a Sears, you can still find these iconic tools. It's a testament to the brand's staying power and the love that so many people have for Craftsman. Keep on building, guys!